Immersive worlds: the new stage to perform
In the entertainment world, we are gradually witnessing the fusion between performances in the real world and those in the virtual world.
There are concerts in virtual worlds. But now theater and even live shows, coming from the world of the circus, are creating their own metavers and mixing the real and the virtual worlds. New experiences for the spectators are being created. These phygital experiences will attract new audiences and generate more creative work.
What are the new codes, the new challenges? But also what are the new business models that will be generated by this (r)evolution?
Come and listen to the exciting projects of our European and Canadian panelists.