SHAPING A MARKET FOR INDEPENDENT XR
Presentation of a study
Challenges and opportunities in terms of distribution, dissemination and discoverability
Quebec/Canada XR conducted a study called “Shaping a Market for Independent XR“, by surveying key players from around the world in the production, distribution and curation of independent extended reality (XR) experiences.
The goal was to take a unique look at the current state of the XR ecosystem:
– To map the current state of independent XR distribution: its opportunities, challenges and issues.
– Create tools to promote the circulation of independent XR works: best practices, trends and marketing models.
– Redefine the parameters by which distribution, circulation and monetization models for XR content are evaluated and replicated.
– Strengthen public and institutional support for XR content and its creators.
Monique Simard will share the results of this study in this presentation.