The LAB incubator is a cultural innovation programme combining training in new technologies and co-creation workshops. It is aimed at companies, institutions and organisations that wish to take part in the positive transformation of the heritage tourism offer. It aims to bring out phygital concepts likely to reinforce the attractiveness and visibility of historic sites and monuments and, more broadly, to develop inclusive, edutainment and participative cultural experiences.

THE LAB is a 6-step process lasting 4 to 6 months. The 4th phase (Matching XR) will take place at Stereopsia.

Organized by XR4Heritage.


MON. 17 oct.

9:00AM – 9:30AM, Exhibition Area  | Welcome
9:30AM – 10:30AM, Main Conference Room  | Opening session of Stereopsia EUROPE
11:00AM – 12:30AM, Liege Conference Room  | Phygital transformation of the Heritage through European funding levers
2:00PM – 3:30PM, Liege Conference Room  | Grants and sponsoring for ambitious XR culture projects in FWB
6:00PM – 8:00PM, Exhibition Area  | Networking evening

tue. 18 OCT.

11:00AM – 12:30AM, Bruges Room  | The impact of new technologies on public service media: how to use them to engage viewers in new ways in content creation 
2:00PM – 3:30PM, Bruges Room  | SPEED DATING with The Booster, New Narratives
4:00PM – 6:00PM, Main Conference Room  | XR Academy Workshop with Howest
6:00PM – 8:00PM, Exhibition Area  | Networking evening

Wed. 19 OCT.

9:00AM – 10:30AM, Main Conference Room  | Immersive World: The New Stage to perform
4:00PM – 6:00PM, Bruges Room | Bright Festival 2023
7:00PM – 11:00PM, Hotel Le Plaza  | Awards Ceremony (invitation or ticket only – formal attire required).

Training Lead