Bruno Koninckx has been working as a researcher at the Thomas More University of applied sciences for almost 20 years, focusing on innovation in media technology. The last six years, he has carried out or was involved in projects on immersive technology for tourism, heritage, training, broadcasting and media. He is also a member of the expert committee Cultural Heritage of the Flemish government. He has worked as a technology journalist and is also a freelance consultant on innovation.