Lucio LAMBERTI, Ph.D., is a renowned academic and researcher at the Politecnico di Milano, where he has been a Full Professor in SSD ING-IND/35 – Ingegneria Economico Gestionale since 2020. With expertise in marketing analytics and omnichannel marketing management, he teaches these subjects to Master of Science in Management Engineering students. Dr. Lamberti is also known for leading interdisciplinary research labs focusing on applied neuroscience, market research, and experimental economics.

In addition to his teaching and research roles, Lucio is active in various professional capacities, including serving as a member of the Usability Workgroup at the Italian Ministry for Public Administration and contributing to academic journals as an editorial board member. He has an extensive record of research projects and publications, demonstrating his dedication to shaping the future of marketing and user experience. His work and collaborations with leading companies have made him a prominent figure in marketing and economic engineering.