Anne BARRÉ

Anne BARRÉ is an XR Project Leader overseeing the development and implementation of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) projects. She initiated GSK’s VR projects in 2018 by creating an Aseptic Simulator that delivers high-quality, immersive experiences. Currently, over 200 VR modules are actively used across our Sterile Manufacturing Sites. Additionally, leading the development of other simulators such as EHS, a digital twin for site tours, and an XR editor in Mixed Reality. Passionate about leveraging cutting-edge XR technologies to enhance employee engagement and drive business performance in the pharmaceutical industry.