Innovations in Art & XR Productions: GenAI, Art & Creativity | 2:30pm

The presentation will explore the potential of generative AI in creativity, focusing on practical applications that enhance innovation, efficiency, and scalability in artistic work. It will discuss whether AI-generated creations can be considered true art, given that machines lack emotions, and consider whether generative AI could be recognized as a new artistic movement shaping contemporary art.

The presentation will also highlight key locations and institutions where significant generative AI technologies were developed, emphasizing the global nature of AI innovation. It will examine how generative AI can be integrated into artistic practices, exploring its creative possibilities and limitations.

Case studies from 2024 will showcase artworks created with a mix of Analog Art, generative AI, and Augmented Reality, featured at events like the Swiss Art Expo, Venice Art Biennale, Art Basel, and Expo Paris. The presentation will conclude with practical insights on how generative AI can be used to enhance creativity, marketing, and audience engagement, supported by real-world examples.