The Future of XR: Bridging Industry and Consumer Worlds
- MAIN CONFERENCE ROOM
- 10 Dec 2024
- 3:30 PM - 4 PM
- Panel
Extended Reality (XR) is becoming mainstream, especially in dedicated venues like schools, museums, retail, therapy, and entertainment. While personal adoption of XR headsets is still uncertain due to cost and utility, Location-Based Experiences (LBE) are flourishing.
How should we rethink traditional B2B applications when the user is a consumer? Industries must adopt timely strategies to seize opportunities, from designing and marketing consumer goods to talent recruitment and remote work innovations.
SPEAKERS YOU CAN MEET
This activity is funded by the MRR through the Ministry for Digital Transformation and Public Administration. It forms part of Program 2, “Promotion and Internationalization of the Audiovisual Sector,” under Investment 1 of Component 25 of the Recovery, Transformation, and Resilience Plan (PRTR), specifically within the framework of the “Spain Audiovisual Hub” initiative aimed at fostering the audiovisual sector. Program 2 focuses on promoting the internationalization of the audiovisual sector by supporting participation in business forums, platforms, trade fairs, and project development labs within the industry.