Jean-Bastien VOISIN has been working on disruptive innovations using 3D VR in order to shorten the decision processes for the past decade. He is a pioneer in virtual reality and 3D real-time rendering for the CPG market (Consumer Packaged Goods), dating back to his first virtual store for P&G. In 2006, he founded VRintelligence and began working worldwide on 3D VR shopper research projects. With his team, he is finding innovative solutions to make 3D real-time imagery the language for collaboration, decision-making and market anticipation.