Mathieu GAYET

Since the early 2000s, Mathieu Gayet has had a growing interest in the Internet and new media – all the while working for the film industry. With the emergence of social networks and more interactive content, he has accompanied numerous cultural events in their promotion and approach to these new spaces. To take things a step further, in 2017 he founded the online medium XRMust.com, which deals with immersive and interactive storytelling. Since then, he has published +350 articles and interviews on the subject and built up an essential database around XR news.

In 2019, he is programming Immersity – a 3-day event in Angoulême bringing together the entire French and French-speaking XR creative ecosystem at the invitation of the Magelis cluster. In 2023, he joins the Geneva International Film Festival as Head of Industry for the Geneva Digital Market, to further explore these innovative themes and consolidate the European ecosystem.