TRANSMIXR ir a European research project (HORIZON) that aims to ignite the immersive media sector by enabling new narrative visions.

The aim of the workshop is to explore and emphasize why it is important and beneficial to apply a user-centric approach and involve different user groups in the research. How to translate the insights of TRANSMIXR (transferability) to other sectors.

During the workshop demos and interim insights of the TRANSMIXR will be presented and you will have the opportunity to learn successfully apply a user-centric approach and provide feedback. In this way you will help us to strengthen the resilience of the European Creative and Cultural Sector (CCS) to overcome the challenges in the future of media experiences. Furthermore, by leveraging the opportunities of eXtended Reality (XR) and Artificial Intelligence (AI), we can reimagine digital co-creation, interaction, engagement possibilities (‘social virtual reality’).