Alina MIKHALEVA built her career in news media & marketing before transitioning to XR in 2014. Working in news media since 2007, Alina witnessed digital revolution in the news industry from within. Seeing the overall struggle of the news business to stay relevant to audiences worldwide, Alina shifted her attention to future formats of audience engagement – Virtual and Augmented reality. In 2016, Alina co-founded an LA-based VR Studio Spherica and started creating immersive content for clients ranging from AP, HBO, RYOT to Lexus, Google, and many others. Her experience in digital media and immersive tech has led her to develop a deeper interest in how human brains interact with content at large, and inspired her to launch a new initiative. In 2020, Alina founded Less Media Group to drive change in the media industry and utilize technologies to create deep human connections. Since 2020, Alina has been running virtual events and helping audiences to connect in virtual reality. In 2021, Alina was invited as a tutor to Biennale VR College and organized large-scale VR exhibitions showcasing Venice VR selection as a Moscow satellite venue in both 2020 & 2021 bringing the best of VR content to new audiences. Since 2020, Alina has partnered with ENGAGE XR platform to run Virtual Events and Client team for this quickly growing XR platform. Clients that run events on the platform include 3M, HSBC, Abbott, Unilever, and many other Fortune 500 companies that explore business communications in the metaverse.