Laetitia BOCHUD

Director at Virtual Switzerland | President at XR4Europe

Before joining the tech scene as an XR evangelist, Laetitia Bochud has spent 10 years in the marketing & communication field, after a start as a freelance journalist. Since its beginning, she contributed toshape and grow Virtual Switzerland, the National Thematic Network on immersive technologies andvirtual environments simulation supported by Innosuisse, the Swiss innovation agency. She has beendeveloping and promoting the association, its national and international collaborations, while striving tofoster technological transfer and synergies around augmented, mixed, and virtual realities. Anenthusiast, proficient in project management, she is set to shed light on Switzerland’s talents andinnovative ground.