TRANSMIXR (Ignite the immersive media sector by enabling new narrative visions)
TRANSMIXR’s ambition is to strengthen the democratic mission and competitiveness of the European Cultural and Creative Sector (CCS). The project will focus on cross-border collaborations between media organizations and inclusion of citizens. It will combine Artificial Intelligence (AI) and eXtended Reality (XR), and will advance the state-of-the art in media production, delivery and consumption. By introducing leading edge technologies and experiences built around public values, TRANSMIX aims to inform and entertain, to connect and inspire, to educate and empower. The TRANSMIXR consortium lists 20 outstanding partners with 8 representatives from the CCS and 12 leading industrial and academic partners. The team combines the necessary interdisciplinary skillsets and domain expertise to create a range of human centric tools for remote content production and consumption.
The TransMIXR platform will provide (i) a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the delivery and consumption of highly evocative and social immersive media experiences. Ground-breaking AI techniques for the understanding and processing of complex media content will enable the reuse of heterogeneous assets across immersive content delivery platforms. Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in four CCS domains: (a) news media & broadcasting, (b) performing arts, and (c) cultural heritage.